home - marketing analysis
McKinsey
shows that companies who analyze their channels and make well-considered, strategical choices are extremely successful.Top-retailers on the internet understand the need for amplifying on- and off-line strategies, coordinated marketing and balanced investments.
To be successful multichannel companies need to coordinate their on-line, catalogue and shop activities so that customers start to buy. Such companies need to make their processes ever more efficient and make sure that insight in the behavior of the customer is shared in all layers of the organization.
As an indication, we devised a small test:
Yes, I have own stores or franchise stores
Yes, I sell to resellers
Would you like to know more, just contact us.
Source:
McKinsey: What's working online?
McKinsey rapports about "What's working online" in retail (US). The study shows that 2003 direct retailers with physical stores took 52 percent of the internet sales, while direct retailers without physical stores only did 31 percent of internet sales. Online retailing, the rapport claims, generated $90 billion in the US in 2004. In 1998 that was still only $8 million. (www.mckinseyquarterly.com)
McKinsey: What's working online?
McKinsey rapports about "What's working online" in retail (US). The study shows that 2003 direct retailers with physical stores took 52 percent of the internet sales, while direct retailers without physical stores only did 31 percent of internet sales. Online retailing, the rapport claims, generated $90 billion in the US in 2004. In 1998 that was still only $8 million. (www.mckinseyquarterly.com)