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Source:
McKinsey: What's working online?
McKinsey rapports about "What's working online" in retail (US). The study shows that 2003 direct retailers with physical stores took 52 percent of the internet sales, while direct retailers without physical stores only did 31 percent of internet sales. Online retailing, the rapport claims, generated $90 billion in the US in 2004. In 1998 that was still only $8 million. (www.mckinseyquarterly.com)
McKinsey: What's working online?
McKinsey rapports about "What's working online" in retail (US). The study shows that 2003 direct retailers with physical stores took 52 percent of the internet sales, while direct retailers without physical stores only did 31 percent of internet sales. Online retailing, the rapport claims, generated $90 billion in the US in 2004. In 1998 that was still only $8 million. (www.mckinseyquarterly.com)